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         COMPANY                                                                                                                                                                                                                      19
         PROFILE
         2020


                                                                                                                                         HISTORY OF        Established in 1999, Hitachi Home Electronics - Nomin Electronics
                                                                                                                                     HITACHI & BEKO        is the import and distribution arm of Hitachi Home Appliance Asia
                                                                                                                                              BRAND
                                                                                                                                                           (S) Pte. Ltd., providing extensive sales distribution and marketing
                  HISTORY OF MONEL BRAND                                                                                                                   services  for  consumer  electronics  and  multi-media  products
                                                                                                                                                           across Mongolia. We are also the regional service and parts center
                                                                                                                                                           for our supporting networks.
                                                                            The first Steam mops were
                                                                            offered throughout NOMIN chain                                                 We  work  with  the  aim  of  delivering  well-designed  functional
                                                                            stores under the brand name                                                    products and sophisticated solutions to customers through the
               The first renewable energy products                                                                                                          integration  of  value  chain  processes,  from  product  planning,
                  were offered throughout NOMIN
               chain stores under the brand name                                                                                                           design, manufacturing, sales, and after-sales services.
                                                                            The first freezer and refrigerators
                                                                            started to be offered throughout
                                                                            NOMIN chain stores under the
                                                                            brand name
                   The first free-standing cooker
                               was assembled
                                                                            NOMIN Electronics gains ownership
                                                                            of the local brand “MONEL”

                      MONEL’s controlling share
                        were acquired by NOMIN

                                                                            The first 14” and 21” color TV
                                                                            assembled


                    The first 19” black & white TV
                      was assembled by NOMIN
                                                                            The first microcomputer and
                                                                            amplifier was assembled
                  The first production had started,
                    and GT-4 and GT-5 impulsion
                        tools for Biological R&D
                       laboratory of Russia was
                                manufactured



                                                                                                                                                                                         Beko  proudly  offers  its  smart  solutions  to
                  Currently, it has been distributed with over 150 different sorts of products under the                                                                                 improve  your  everyday  life.  Beko  is  the  main
                  “MONEL” brand. The best features of Monel products are a combination of creative                                                                                       international  household  appliances  brand  of
                  designs, high-end technology, and easy to use applications at an affordable price. As a                                                                                Arçelik  Group,  the  third-largest  white  goods
                  business entity, Monel brand products are the best sellers in Mongolia.                                                                                                company  in  Europe,  and  has  currently  sold  in
                  Furthermore, NOMIN Electronics continues its product development of Monel, such as                                                                                     over 100 countries worldwide.
                  LED  TV’s  with  a  Mongolian  menu  selection,  LCD  monitors,  All-in-One  Tablet  PC’s,                                                                             Today,  Beko  branded  products  are  sold  every
                  telephone sets, steam irons, smart rice cookers, induction cookers, cooker hoods, water                                                                                two seconds in the world.
                  dispensers, food steamers, jug kettles, etc. Additionally, energy-saving, environmentally
                  friendly, and low noise ECO products such as refrigerators, freezers, washing machines,                                                                                Beko is also among the official sponsors of the
                  and vacuum cleaners have already become a norm and basic necessity for Mongolian                                                                                       Spanish football team FC Barcelona.
                  users. Today, Monel, the national brand, has gained the confidence and acceptance by
                  all Mongolians and foreign residents in Mongolia for its quality and reliability.
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