Page 26 - Nomin-catalogy-2020

COMPANY 27
PROFILE
2020

FROM
COUNTRIES
SUCH AS

Our products are sold in more than 60 of our NOMIN retail chain
stores and approximately 1500 retailers, which includes over 15
cosmetic boutique shops and 12 wholesales markets, not only in
Ulaanbaatar but also in 21 provinces and cities across Mongolia.
In order to increase the variety of products to meet the Mongolian
consumers' needs, we have been developing our private brand
named Queenly. Queenly’s product line includes hand liquid soaps
made in Italy, laundry products made in Korea, cotton pads made in
Greece and Enjoy kids and adult toothbrushes since 2019.

In February 2019, we opened a branch of NYX, the world’s number
one professional makeup boutique brand. This is in addition to the
successful launch of the world-famous brands Matrix, the leading
professional hair care and color company from the United States,
and The Skin House, the top natural skincare brand from Korea.

NYX Professional Makeup is a cosmetics company that is a
subsidiary of L’Oreal. The company was founded in Los Angeles by
Toni Ko in 1999. It was named after Nyx, the Greek goddess of the
night. NYX Professional Makeup is certified and acknowledged by
Peta as a cruelty-free brand, and they offer a wide range of vegan-
friendly products.

Matrix is one of the leading American professional brands
worldwide. Matrix was founded in 1980 by the American husband
and wife hairdressing team, Arnie and Sydell Miller. The Millers
wanted to provide hairdressers with a comprehensive range of
products that would help them grow their businesses and provide
the means to take full advantage of their talent and creativity.
The Skin House cosmetics company was founded in Seoul, South
Korea in 1979. In April 2011, Han Sunhwa of Secret was chosen as
the new model for The Skin House. A representative of the brand
commented, “The Skin House uses natural and organic ingredients
and is one of the top brands in the nation for those with sensitive
skin. With Secret’s Sunhwa at our forefront, we’ll be making sure
that everyone can have healthy, youthful skin with our natural
products.